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Supply creates its own demand - that’s a central tenet of global economics every eloquent entrepreneur is aware of. Without a prominent product, you’ll fail to spark demand; without demand, you’ll fail to receive revenue. This rule has been circulating on the marketing arena for many years, thereby giving birth to a stiff competition that doesn’t seem to subside. And all this pursuit of primacy is being much facilitated by a handful of product companies that amount to the greatest selling machine in history.
With so many articles available on Amazon, you should get prepared for hours of manual research and intense analysis of competitors. Then you can get the clearest picture and realize which item will make it to the store’s top. Or, you can choose a much easier way and opt for a battle-tested Egrow tool. What’s so special about it and how exactly it can help grow your Amazon business? You’ll find this and more in our Egrow review.
What is Egrow?
Egrow is a tool designed to make Amazon sellers’ E business develop by offering versatile optimization solutions . There, you can search and check the accuracy of millions of product ideas, and find the top-selling product to start dominating on Amazon. Egrow performs a valid search and displays sales data visually, in comprehensible charts and graphs for easy understanding. So let’s dive further to the basics of using the tool, as well as pricing and focus characteristics of every feature.
The pricing system of this software differs from that of other tools in a way that allows merchants to save money on discounts . In particular, Egrow offers special prices for the next 100 members with monthly packages comprising $28/month for Standard , $38/month for Plus, $48/month for Premium subscription. Yearly packages (with 5 free months) equal $16/month for Standard, $22/month for Plus, and $28/month for Premium. We haven’t seen such discounts in case with other software. Perhaps this way, Egrow tries to enlarge its user base which might be scarce.
Egrow aggregates seven marketing tools which conceptualize the work of the whole software and work in unity to produce accurate product search. Apart from that, you can also use Amazon product research Egrow Chrome Extension for free to accelerate your product search. Are these tools enough for a stellar performance or there needs to be an update of some features?
Well, judging by superficial exploration, the available tools are sufficient for effective product scanning. But we need to dive deeper here, so let’s check what things Egrow lacks and what features comprise its key merits.
1. Product Database
This tool is designed to enable entrepreneurs analyze millions of products from Amazon and tap on the one with promising selling rates. Here you can apply filters and search top performing items by categories. These include main categories by departments, subcategories, price, estimated sales/revenue, net, weight, product size, seller type, title, brand and others. Note: you’ll need to enter words in sub category manually, so if you don’t know which phrase to search by, Egrow won’t help you.
2. Live Amazon Scanner
This feature implies tracking best-performing products by keywords . At first, you only need to select the department and enter a relevant keyword to get access to the real-life scanning of desired goods. You can also choose the amount of products to show. Then, the Egrow tool displays overall statistics, calculating average numbers in price, weight, reviews, sales, revenue, etc.
3. Saved Searches
Once you opt for a live Amazon scanner from Egrow, you have an opportunity to save all of your product searches , which will later be represented in a multicolored “saved searches” table. What this tool grants is the access to operative comparison of various product groups according to typed keywords, number of sales and other indicators.
4. Product Tracker
In cases when Amazon sellers can’t detect the product they need in the main database, Egrow comes for help. The tool promises to collect the relevant data of desired product 24 hours after you add its ASIN to Product Tracker. Hopefully, this Egrow feature will assist users in an in-depth exploration of products with all significant information regarding their properties.
5. Keyword & Niche Research Tool
This tool works pretty much like Product Database. You simply choose the product category, set pricing, estimated revenue, average reviews, and opportunity score parameters, along with the necessary keyword. Then, you contemplate the graphic stats. What is this Egrow tool used for? It’ll help you rank your items more operatively and, more importantly, cheaper . Yet, there’s a disadvantage to this: the tool only parses keywords with low competition, meaning that you won’t identify the top-performing ones.
6. Reverse ASIN Research
Using this tool, Amazon merchants will be able to see and analyze competitors’ products by keyword . All you need to do to access this data repository is to enter product ASIN or URL . Once you complete these steps, you’ll be given the privilege of checking displayed keywords and discovering essential metrics. The latter feature allows you to get insights about the value of every keyword that pertains to sales, competitors, and market demand.
7. Rank Tracker
As the name of this tool suggests, you can monitor the ranking of competitors’ keywords on a daily basis. In addition to that, the Egrow feature allows you to check the performance of your own rankings based on specified time-period criteria. All the data is displayed visually in simple graphs, so that sellers could plan their Amazon SEO strategy faster according to featured results.
Based on what we saw and analyzed, the verdict is apparent: Egrow is not the best option for experienced sellers who want to stay in the loop and expand their business. The tool obviously lacks such features as product launches and ranking, inventory protection and the like. Yet, it’s quite a suitable variant for newcomers who are only starting their selling path.
For newbies, the Egrow free trial would be effective for understanding the Amazon market potential and figuring out how things work there. In a nutshell, the tool doesn’t have much to boast of in terms of advanced features and state-of-the-art solutions.