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IO Scout - 10+ tools for Amazon sellers at a special price.
|The Best Tools for Amazon Sellers|
Discount up to 70%
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|How to Start Selling On Amazon?|
|How Much Can You Earn On Amazon?|
|How Does Amazon Work|
|Fulfillment by Amazon (FBA)|
|Fulfillment by Merchant (FBM)|
|How to Create an Amazon Seller Account?|
|How to Find Products to Sell on Amazon|
|How to Determine the Products' Price on Amazon?|
|Product Listing Optimization Guide|
|Element #1. Product Title|
|Element #2. Product Features|
|Element #3. Product Images|
|Element #4. Product Description|
|More Powerful Resources For Selling on Amazon|
|Amazon Review Checker|
|Amazon Sales Estimator|
|Amazon Chrome Extension|
|The Bottom Line|
Amazon has been considered a cradle of remote sales for years. Why? Because quite simply, there’s nothing else like this platform. Lately, the very mention of this e-store has become so ubiquitous that countless entrepreneurs from different corners of the world have started championing it in the framework of their own businesses.
No wonder the US based store has such reputation - with well-thought-out logistics, quality of service and fast delivery, the trading platform becomes a marketing oasis for more than 2 billion users worldwide every year. More so, for the majority of American customers Amazon is the first spot when it comes to online purchases. With such a hot customer base at disposal, it’s not a sin but a noble mission to start selling your own goods there.
Wouldn't that be amazing to build your business in this holy marketing grail and generate profit? If you wonder how to be on the same wavelength with successful entrepreneurs who generate millions, here’s our detailed guide that covers the entire process - from account creation to product listings formation. Following this, you will manage to sell your first product fast and easy.
So go inside here and let’s get to the meat and potatoes of Amazon for business.
The first thing you should do is think systematically, because for many sellers the very idea of moving from theory to practice is associated with perplexities. While in fact, everything is much simpler, even though the process is multistep and might look intimidating. So here’s what you need to do to get started:
That’s the point when you begin to smell the taste of profit before you actually receive it. Unfortunately, money doesn’t grow on trees, and you’ll need to conduct considerable market research before acquiring this resource from sales. There’s no exact number for every seller, since it fluctuates drastically depending on purposes and product selections - that’s actually the reason why competition will never subside in this niche.
The disparities can be downright impressive - some earn money that hardly make ends meet, while others get thousands and millions of revenue. Basically, only the sky's the limit to what you can make out of sales. So if you want to earn from $1,000 a month and higher, you need to listen to your entrepreneurial spirit and come up with smart strategies to analyze the market properly and tap into the right products. Most importantly, you have to make bold decisions and be ready to sacrifice time - only then will your efforts pay off.
The first thing to take into account before you sell things on Amazon is that this store is a paradise for shoppers and a vast ecommerce playfield for sellers. Initially, it only sold books. Today, you can find virtually anything that interests users on the platform - equipment, delectable food, furniture, kitchenware, grocery items, clothing, cosmetics, electronics, jewelry, media, musical instruments, personal-care items , and the list goes on.
That’s quite a great possibility to catch a big fish in this pond, even if you’re a newbie.
Learn How Amazon Works with Online Selling Experiment .
Now that you started analyzing if your product will suit one of the above mentioned categories, let’s take a closer glance at how a product looks like on Amazon from the seller’s perspective, and discuss some key points you need to remember before selling your own goods.
Another factor of immense significance has to do with Amazon sellers’ classification. The “everything store” has three seller types, all of which help get your product listed. A time-tested and effective way to initiate sales implies the use of professional account type . This one allows you to sell goods as a third-party seller.
Then there is an Amazon vendors type designed to help entrepreneurs sell products straight to Amazon. If none of these are suitable for you, there’s also a possibility to opt for fulfillment options created both for professional and individual seller accounts. Here’s what each of these types mean in particular:
Professional Seller. As we’ve mentioned before, you can sell 40+ goods under a pro merchant status, in comparison to individual account where the number of products is limited to 40 . Another plus of this type is that professional sellers can promote their products in restricted categories and get access to Amazon Seller Central tools . Overall, the account will cost you 40$ per month.
Fulfillment Options (FBA & FBM). These are the selling methods all merchants work with. They are divided into fulfillment by Amazon and fulfillment by merchant. Both of them are available for individual and pro sellers. Here are a few noteworthy differences between them to keep in mind:
Amazon Vendors. If you use Amazon Vendor Central platform for sales, it means that you have a privileged right to sell goods of any quantity directly to the store, without intermediaries . On top of that, Amazon itself becomes a distributor of your own products, operating on shipping prices, promoting the sale of goods, providing assistance to customers, and ensuring client return. Note: Amazon Vendor Central is available only by invitation.
We’ve already outlined the main features of this storage and shipping service in the previous section. However, you might need to get some more insights to have a clear understanding of how this method works, as well as be aware of major pros and cons it implies.
This is a perfect marketing solution for business owners whose company is developed and has many products to deliver.
Let’s figure out exactly what functions you need to perform before the product appears on the customer’s doorstep:
That’s it! Once you’re done with these processes, Amazon will do the rest of the work for you. The rest here means:
So basically, the entire scheme is transparent: all you have to do to make sure the product sells successfully is find the item with high selling potential and let Amazon workers handle other storage and transportation tasks themselves.
Unlike FBA, fulfillment by merchant means that a seller fulfills customer’s needs on their own and is therefore in charge of all selling processes, including purchasing, packing, and shipping. Here, the role of Amazon is absent whatsoever , for entrepreneurs use their own time and effort to deliver the ordered items to customers.
Fulfillment by merchant is a beneficial helper for small-size businesses and individual entrepreneurs who don’t operate on giant companies, and thus have no need to address providers and ask for shipment assistance. Also, it’s the most effective method when it comes to exclusive goods of unique value which do not require frequent shipment. Simply put, FBM gives a helping hand to merchants who intend to sell customized small-volume products .
Here comes the definitive moment - registration. Go grab snacks and a bit of patience - you’ll need to do some serious work here.
So, before you start registering, make sure you’re confident about two things: 1) you’ve reached the point in which you’re happy with your market research, product ordering, and business plan. 2) you’ve decided for yourself which selling plan will suit you best (individual or professional).
Now that you’re armed with all necessary information, it’s time to get started officially.
Stage 1. Go to the main Amazon page, scroll to the very bottom and select the “sell on Amazon” button. Then, select “Start Selling”. By the way, you can take a short queeze called “Am I ready to sell?” to know for sure if this business is right for you (in case you still have hesitations, which we bet you don’t).
Stage 2. Create an account by stating your name, email, and password.
Stage 3. Set up your Amazon sell account by entering the following info: legal name, business address, unique display name for your business, website URL, and mobile number for verification.
Stage 4. Then comes the billing method which you’ll have no problem with if you’ve already made a choice to sell either as an individual or professional. At this stage, Amazon will verify your selling plan.
Stage 5. Provide your tax information by clicking a “start tax interview” button. This step is essential, for this way Amazon will register you in the system. On the interview page, specify if you’re a sole proprietor or a business, along with name and federal tax classification.
Stage 6. Here, Amazon asks you to share information about your products, like availability of UPCs (universal product codes) for all goods, whether you create items for sale on Amazon, and the quantity of products you plan to list.
Congratulations! You Seller account is now set up. There, you can add products, browse the catalog, monitor inventory, pricing, orders, advertising, reports, performance and so much more.
Luckily, today’s ecommerce practices assist in tapping into the right product without you having to conquer dragons or go through fire. Currently, there are at least five ways you can use to help your business thrive faster.
One of them has to do with product research (Amazon shares basic information about market tendencies and top-rated items). The other ways concern monitoring of competition and exploration of competitors’ key selling products .
Then, you can scrutinize Amazon product listings to get an insight about critical parameters - size, weight, sellers rank, customer reviews etc. Finally, you can source products using different platforms (Alibaba or wholesale marketplaces).
Clearly, you can utilize all of the enumerated ways and hope that your efforts spent on independent search will pay off. But who wants to waste so much time on doing research which might leave many questions unanswered anyway? Especially when there are so many product research and finder tools you can benefit from.
Powerful software can help you facilitate the process of looking for high-selling goods and analyzing competitors’ prices. This way, you can predetermine your product success much faster and open the doors to other selling possibilities.
Learn more on AMZFinder
We’re going to disappoint you, but there’s no way you can physically keep an eye of all price fluctuations on Amazon, nor can you analyze price history for millions of Amazon products manually. However, you can always count on little saviors - top software tools designed for accurate price tracking. With automation comes success, and your success is just around the corner - all you have to do is choose any price tracker to lay all drop and rise statistics bare.
Every seller, including you, would love to contemplate that pleasing process of visitors converting into buyers. That’s the main indicator of your progress in sales and a top accolade which shows that your work is finally starting to yield good results. But wait for it - you can’t reach such effect without alluring product description, aka product listing.
The creation of listings is half science, half art
On the one hand, there’s a specific algorithm you should adhere to so that your item becomes noticeable on the product page, and thus elevates your ranking.
On the flip side, you need to turn imagination on and come up with some creative content for description - that’s a prerequisite to enhanced customer interest that ultimately leads to a purchase.
On that note, let’s briefly cover the key elements your product listing should consist of, and what steps you need to take to make it optimized.
Your visitors won’t ever turn to you and buy your product unless you show them what it actually is. Accurate and understandable product title is what makes shoppers say, “yes, that’s exactly what I need”. A part of effective title copy is, not surprisingly, keywords. If you add relevant keywords separated by dashes and pipes, rest assured that your ranking will increase by several points. If you have little idea of how to conduct keyword research, you can always use the help of keyword tools that display what items shoppers are looking for on Amazon.
Another elements of immaculate product title are unique selling point and brand name . Reading these, buyers will know who you are and be aware of all the benefits your product has to offer.
Finally, it’s not recommended to cross the line of 200 characters for the title .
Without features there are no benefits - remember this marketing rule everytime you’ll need to highlight your items’ features. Now, let’s move on to the basics: it’s best to list all features in bullet points . This way, buyers will pay more attention to your product, thus having a solid proof of why exactly they need to purchase it. Also, don’t forget to include the top features in the beginning of the list, and leave the least significant characteristics for the end .
Additonally, it’s advisable to integrate a couple of keywords into the list of features , but make sure they don’t disturb shoppers from the main content. And keep in mind that the number of bullet points is not infinite - 5 or 6 is more than enough to make readers understand what your product is all about.
Visualization is often more precious than words, we all know that. And so can you knock shoppers down by letting images speak loudly about your offer. To make your goods look tempting, you need to give images a natural, yet seductive look . Here are a few details that’ll help you create a perfect shoot:
Time to turn technical job to creativity - descriptions give you freedom of thought to write everything that looks relevant and convincing for shoppers. Convincing to the extent when buyers want to purchase your product, even when they might not really need it at a time.
Put yourself in shoppers’ shoes for a moment
What would be your first question if you looked at the product of your dreams? If it’s not an impulsive purchase, the question would probably be, “How can this item solve my everyday issues and be useful for me?”. If a single description of your desired product fails to give an answer, then no other conviction will work for you.
So, try to disclose the practical value of your goods in product description as effectively as you can, while keeping it short, comprehensive, and precise. The readers’ reaction will also multiply if you combine both factual and descriptive data , along with a short highlight of top features .
Hopefully, you’ve managed to absorb the main ideas, suggestions, and tips we tried to cover in this article. And now that you’ve made it to this section, we have a reward for your patience - a list of extra tools that’ll help your products sell at the speed of light. These are the most powerful and effective software resources on the market, using which you can make sure that your sales will bring decent results and high profits.
Unfortunately, there’s no insurance for negative reviews and complaints directed at your product. But checking every single such review from customers manually is equivalent to complete absence of concentration on other important tasks you need to handle - or to derailment in worst cases. Wouldn’t it be wonderful to have a review checker tool that automatically sends you email notifications whenever new feedback emerges?
There are plenty of software designed to ease your life and help you resolve issues quickly, so take your time and look for one with adequate pricing and multiple features .
Knowing the exact numbers when it comes to sales forecasts is just impossible unless you have a reliable helper at hand. In view of this, sometimes it’s much better to pay a monthly or yearly fee for sales estimator instead of trying to control the whole thing by yourself. Sales is a very tricky business in which competition rises exponentially, but you can keep head above water and always get your monthly sales and profit stats updated. For this, you can use potent marketing tools to get an accurate analysis of your products’ performance , as well as those of competitors.
Chrome extensions are the tools which form a powerful alliance of features that help your business intergate into selling processes much easier . Specifically, whenever the need to resolve many marketing tasks at once appears, Chrome extension will have you covered. For instance, imagine that you need statisctics on average monthly sales, sales rank, average reviews and opportunity score.
It’d take you forever to conduct such estimations all by yourself, which is why your chances to sell more and earn more would decrease. Nevertheless, you can always count on Amazon Chrome extension that can handle these tasks effectively. At the same time, you’ll only need to perform a certain search on Amazon, and then run your extension to get detailed results in a matter of seconds.
Find more best app for Amazon on The Balance .
As you can see, Amazon selling is an intricate process that takes a hell of a lot of time to understand completely. Well, even this article will take you 10 minutes to read up, let alone figure out how to implement this material on practice. But don’t worry - most entrepreneurs get return of investments in the first three months since their first product launch (and none of them have stopped selling ever since).
So, there’s just one thing left to ask: if you’re not selling on Amazon right now, what are you even doing? Take the plunge and dive into the exciting world of immense marketing possibilities. It might be hard at first, but we promise that the net effect will be worth your effort.