IO Scout Review

The Best Tools for Amazon Sellers
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What is IO Scout?
IO Scout Pricing
IO Scout Tools
FBA Calculator 
Amazon Sales Estimator
Product Finder
Product Tracker
Google Chrome Extension
Keyword Scout
Listing Builder
Sales Analytics
Inventory Management

What is IO Scout?

IO Scout is a comprehensive all-in-one solution for Amazon sellers that helps maximize seller’s potential. IO Scout is a perfect fit for Amazon newbies, e-commerce businesses that have been around for some time as well as Amazon gurus. 

IO Scout is a great match for any type of Amazon sellers: Private Labels, Wholesale sellers, Arbitrage and Dropshipping. 

IO Scout offers a variety of tools as a part of the offering, including Product Research Tool Keyword Scout, Listing Builder, Sales Analytics, Inventory Management as well as free tools offered on IO Scout website: FBA Calculator, Sales Estimator and BSR Estimator.

More than 45,000 sellers use IO Scout solutions. 

The sellers will always benefit from using IO Scout, as users point our higher data accuracy compared to other solutions. 

IO Scout Pricing

IO Scout offers a rather straightforward pricing model. The model offered by IO Scout includes monthly and annual subscriptions. When purchasing IO Scout for a year, there is a 60% discount applied to all subscription packages. A 25% discount is now applied to monthly subscription. 

There are three packages to choose from when purchasing IO Scout: 

  • Startup starting from $22.5/mo
  • Seller starting from $32.5/mo
  • Business starting from $42.5/mo

*all prices above are for IO Scout annual subscription

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All IO Scout packages include: 

  • 200 million products database access
  • Unlimited researches
  • Unlimited historical data
  • 24/7 support
  • Access to IO Scout learning materials
  • Product Finder & Tracker
  • Keyword Scout
  • Listing Builder
  • FBA Calculator
  • Sales Estimator
  • Sales Analytics Tool
  • Inventory Management Tool

Startup package includes:

  • 25 products in Product Tracker
  • 25 keywords in Keyword Tracker

Seller subscription includes:

  • 45 products in Product Tracker
  • 45 keywords in Keyword Tracker
  • IO Scout Chrome Extension

Business subscription includes: 

  • 85 products in Product Tracker
  • 85 keywords in Keyword Tracker
  • IO Scout Chrome Extension

IO Scout is now providing a limited time offer, which allows you to save even more on exclusive packages. Check out the special offer on the IO Scout Special Offer page .

IO Scout Tools

FBA Calculator 

FBA Calculator is a great tool for FBA sellers that allows to instantly calculate the product’s Amazon FBA fees, Net Profit and Net Margin based on the ASIN without any need to hassle between Excel sheets and Amazon website.

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IO Scout FBA Calculator is a free tool available to all website visitors and inside the IO Scout app. With an FBA Profit Calculator, Amazon sellers can calculate Amazon fees and get instant access to the product’s Amazon fees, Net Profit and Net Margin based on the item’s details.

All you have to do is enter the ASIN and click on “Find” right on the IO Scout website. IO Scout FBA Calculator will automatically fill in the unit weight, dimensions and the category. Based on this data, you will receive access to selling on Amazon and fulfillment by Amazon fees. 

In order to specify more details to get more precise calculations, you may: 

  • fill in the subcategory 
  • mark if the item contains lithium batteries or it may be considered as Hazardous Material 
  • add fees associated with Shipping to Amazon
  • add cost producing the item
  • add other expenses, such as marketing expenses, taxes, promotions etc 

Based on the data above, you will get an overview of a more precise Net Margin and Net Profit, which will allow you to work on the pricing strategy as well as the fees associated with selling the product on Amazon. 

The great thing about IO Scout FBA Calculator is that it offers you a possibility to choose the time period you are looking to analyze, as Amazon has different fees based on the month of the year. 

Amazon Sales Estimator

IO Scout Sales Estimator is another free of charge tool available directly on IO Scout website in the Products list. Sales Estimator allows you to predict the number of sales for a specific BSR in a category specified. This allows you to spy on competitors, predict the sales for a specific BSR as well as indicate how many sales are required in order to get to a specific BSR.

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A great thing about IO Scout Sales Estimator is that it allows you not only to calculate the number of sales, but also calculate the BSR, which you can reach based on the number of sales. This can be rather handy in case you are planning on launching giveaways and you want to know where this will bring you. 

In order to calculate the number of sales based on the product BSR, simply open Sales estimator and enter the BSR and choose the category. For instance, you are spying on the competitor’s product and want to see how many sales they are receiving. Simply add the BSR and the Category and click on “Calculate”. You are all set! 

In case you would like to know the BSR you are to reach in a specific category by knowing the number of sales you plan to make, feel free to use the BSR calculator tab. Add the number of sales and choose the category. The BSR will be there with you after you click on “Calculate”.

Both Sales Estimator and BSR Estimator display the products that are available for the closest BSR mentioned. This allows you to instantly access IO Scout app and perform further analysis of the product. 

Moreover, sales estimates for each product are available in IO Scout app and in IO Scout Google Chrome Extension. Each item will have a monthly number of sales indicated next to the product once you come across it. This will give you a chance to quickly understand if this is the one to go after or not. 

It’s important not only to consider the number of sales per each product, but also take into account things like competition (number of sellers), its rating, number of reviews and the trends of the product within time. All of this information is available in IO Scout app and Google Chrome Extension. 

Product Finder

IO Scout Product Finder is a product research software, which comprises over 200 million Amazon products that are updated on a daily basis so that you have access to the most accurate information about the products to go after. 

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With the help of tons of filters, IO Scout Product Finder offers an opportunity to choose the best product to start selling on Amazon. 

The users can apply multiple filters to find the best product for sourcing. The filters available in IO Scout include, but are not limited to the following: 

  • Category
  • Price 
  • Rating 
  • Reviews
  • Rank
  • Weight
  • Revenue
  • Sales
  • Sellers, total 

You can perform the search by ASIN or title, include or exclude keywords in order to make sure that your results match your specific criteria.

You can also apply advanced filters in order to start looking only for oversized products; looking at the ones without BuyBox; looking for only FBA or FBM items as well as search for ones, which are out of stock so that you can fill the niche with your offer. 

If you would like to save the filter for future usage, you can easily do that. It’s rather convenient to come back to the filters saved earlier. 

The Finder search results will offer you a great amount of products that will match your criteria. 

The details available in the finder associated with the product include the information on: 

  • Product name 
  • ASIN 
  • Category
  • Its price 
  • Fees and Net for selling on FBA. You can instantly start using the FBA Calculator directly from the product details and include the details, such as its cost, the Ship to Amazon fees and other expenses. This will allow you to have your net profit and net margin calculated more precisely. It’s always important to make sure that you are keeping track of all expenses so that you can guarantee you are making money off your items sold on Amazon! 
  • BSR
  • Rating and its number of reviews
  • Estimated number of monthly sales 
  • Delivery type: 
  • Amazon (Amazon is the seller)
  • FBA (fulfillment by Amazon)
  • FBM (fulfillment by merchant)
  • Estimated revenue per month

If you are interested in having the product tracked on an hourly basis, you should add it to bookmarks. To do this, simply click on the bookmark icon next to the product. 

You can save the sourcing ideas in a nice and intuitive manner by utilizing multiple folders to confirm your hypothesis and make the decision whether to proceed with the product idea or not. 

Product Tracker

The Tracker allows you to store product ideas in a rather user-friendly way in separate folders so that you can confirm your sales ideas. Once the product is added to “Bookmarks” in Finder, you will be able to see it in one of the folders in Tracker. 

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The information about such products will be updated on an hourly basis so that you can get the most relevant information about them. 

Apart from the information available in the Finder, the Tracker provides the users with detailed information on changes in product rank, reviews and price over time. The users have access to intuitive graphs that allow them to keep track of the trends in order to see if there were any changes in the product price strategies, its sales by analyzing changes in its rank and the number of reviews. 

Calculate Net Profit and Net Margin directly in Tracker with the help of FBA Calculator. It is available directly in product details of the bookmarked item. The FBA Calculator is a great tool to make sure that your Net Margin and Net Profit is calculated properly and that you include all potential expenses associated with selling the product on Amazon. Don’t forget to include ship to Amazon fees, cost of producing the item and other expenses to make sure that the Net Margin and the Net Profit are calculated properly. 

Directly from product details in the Tracker, you have the opportunity to start your sourcing by having access to suppliers from Alibaba, Aliexpress and other platforms. To do that, simply choose the platform where you would like to start your supplier hunt.

Google Chrome Extension

IO Scout offers an Amazon Chrome Extension that provides access to the most important product data required for analysis and scouting directly on Amazon pages. 

To use it, you have to simply install it and launch it on Amazon.com. Both Seller and Business IO Scout packages have Google Chrome Extension included. 

IO Scout Amazon Chrome Extension can be used both on category / search results pages as well as on the product pages. In case you are interested in having access to sales estimations without leaving Amazon, simply go to the Amazon category pages or look for products you would like to get sales estimates for by using the Amazon search. IO Scout will show you the details of the products on this page. The data available for each product includes basic details, such as: name, its ASIN, category, price, BSR, rating and its number of reviews and delivery type. Apart from this, IO Scout offers the possibility to see enriched details, such as the estimated number of monthly sales, estimated revenue per product per month as well as the FBA fees associated with selling the item on Amazon using the FBA model.

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You can instantly start using FBA Calculator directly from the product details in IO Scout Google Chrome Extension. 

Once you go to the product page on Amazon, IO Scout will show more information about it. 

Apart from the information available in Google Chrome Extension on category and search results pages, once you go to the product page, you will have access to detailed information on changes in its rank, reviews and price over 7, 30, 90 or 180 days. 

Keep track of the item’s trends to check price strategies over time, keep track of the trend associated with its BSR and reviews.

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IO Scout Chrome Extension allows you to calculate Net Profit and Net Margin directly on the Amazon product page with the help of the FBA Calculator that is embedded into the tool. 

Directly from product details in Google Chrome Extension, you have the opportunity to start your sourcing by having access to suppliers from 10+ resources. 

Keyword Scout

There are multiple ways to choose the most appealing product for selling on Amazon. You may either start your product hunt by directly going to Product Finder and looking for products that match your criteria or you may go to Amazon and check your product ideas by using Amazon search. 

Unfortunately, Amazon does not allow you to see how many times this specific keyword was used this month. With IO Keyword Scout, Amazon sellers have access to the most accurate database of keywords. It gives users access to what buyers are searching for on Amazon. 

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With IO Scout, you can access keywords that are in high demand. What you can do is simply generate niche or product ideas in IO Scout Product Finder and confirm them with Keyword Scout. For instance, you are interested in going after face rollers; however, a quick check on Keyword Scout does not confirm that this is a great idea to go after. 

In case you are interested in how to get to the top of search results (and most of the Amazon sellers are), it’s recommended to go after very precise keywords. Explore keywords and choose the ones, which don’t have very high search volume, but are still there. Go ahead with these keywords and to confirm them, go directly to Amazon and see how many results you receive in return.

IO Keyword Scout also provides you with an opportunity to save your keyword ideas in order to have them used for building your listings. To save a keyword to bookmarks, simply follow the same logic as with Product Tracker. Use the bookmark icon available next to the keyword in order to have it saved in your Keyword Tracker. Once the keyword is added to bookmarks, you will have access to keyword search volume over the last 12 months, so that you will see whether this specific keyword is seasonal or not and see how the keyword is performing: whether the demand is increasing or decreasing and much more. 

Each keyword contains information on the exact and broad search volume, CPC and competition.  

Listing Builder

If you are selling Private Label or Wholesale, it’s important to make sure that your listing stands out. To do that, it’s recommended to heavily work on your listing. IO Scout Listing Optimization tool is here to help you. 

Once you bookmark the keywords in Keyword Scout, they can be automatically added to your listing optimization tool. Choose the keywords you want to be added to the listing and start editing your listings. Listing Builder is a tool that allows you to create listings in a rather intuitive manner. All your keywords are displayed to your left of your listing canvas and show not only the chosen keywords, but also the search volume for each of them. Once you use the keyword or a word from the list of the keywords, it will be automatically crossed out.

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The Listing Bilder canvas includes all parts of the listing, such as the title, the bullet points, subject matters, description and search terms so that you can fill them in and use them in your Amazon listing. 

Apart from that, you will get hints if you are exceeding the number of characters so that you can get this fixed.  

In case you have not finished working on your Listing, you have an opportunity to save it for later use and come back to it. All your templates live in “Listing templates” and you can always open it. 

Sales Analytics

Sales Analytics is a tool that organizes and tracks all your Amazon sales data in real time. IO Scout is planning on having the tool added to its toolset early June 2020. 

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Inventory Management

Inventory Management is a tool that allows Amazon sellers to view real-time status of your Amazon FBA inventory. This will help you assess when and how much stock you should reorder. IO Scout is planning on having the tool added to its toolset early June 2020 together with Sales Analytics. 

Final Thoughts

IO Scout is a powerful product research tool that can easily compete with Jungle Scout, Helium 10 or Viral Launch. The great thing about IO Scout is that the solution is rather straightforward and it allows you to instantly have access to the most important features required for Amazon sellers. 

IO Scout price is rather affordable compared to the competitors mentioned earlier. 

More than 45,000 sellers use IO solutions claiming that the IO Scout offers higher data accuracy compared to other solutions.

In case you are looking for an all-in-one easy-to-use yet powerful solution for Amazon sellers that will offer you a set of tools to perform product search and tracking, keyword analysis, build listings, analyze sales as well as keep track of your inventory - IO Scout is a great fit for you. Apart from a powerful set of tools, IO Scout offers 24/7 customer support topped with a blog that will help you with learning more about how to sell on Amazon.